Perfect Moment Florist
25 The Quadrant, St Albans AL4
Perfect Moment Florists is a family run business that has designed, sold and delivered beautiful floral bouquets and associated gifts across Hertfordshire for 40 years. The shop is based in Marshalswick, St Albans, and is run by mother and daughter team Cindy and Sam Jackson.
Perfect Moment were in the process of developing a new website and looking to invest in their digital presence in general so already had a general idea of Google Maps Business View and it benefits. Google is the world’s primary search engine and the primary place that customers use when searching for local services. By taking advantage of the free Google+ listing as a prime internet advertising space and the virtual tour to complete the page and instantly increase the florist online presence and boost its SEO. In addition a set of professional high quality static photographs of the premises and its glorious fabulous colourful blooms, all at no extra cost
Striking Faces shot the tour back in May 2014 and it was uploaded to the Perfect Moment Google Place page less than two weeks later. The client was so impressed with the finished product they seized on the opportunity to embed the tour in the website and also the Perfect Moment Facebook page. The Google Place page has had early 100k views in less than a year!
The client had already expressed an interest in the TourDash overlay so once the Google+ Business Package had been implemented we scheduled a date to scope the size and detail of phase two of the project. TourDash is the only official Google partner. It is an exciting product which adds an interactive targeted dimension to an existing Google Maps Business View tour. The TourDash overlay incorporates the use of navigation features to create a bespoke menu, hotspots that can be used to highlight interesting areas and objects within the tour or can link directly to buy pages on a website.
The brief was to create an easy to navigate and informative overlay that could easily be adapted for season changes such as Valentine’s Day, Mother Day etc. Through detailed discussion with the client we managed to create a tour that allows the user to navigate directly to a number of key areas with the shop using the menu. We have given the user the opportunity to not only read about some of the exotic products but also click directly to the website and purchase these items.
There really are some great features in this product, and if you check out the Perfect Moment Florists tour you will see how we have been able to use, among other things, Hotspots. Hotspots are pop-up windows that reveal additional information using images and graphics, text boxes, and video clips. This has proved invaluable for Perfect Moment. Each section of the shop has a Hotspot with individual product information and photographs, and encourages customers back to the online sales area of the website. Additionally certain sections were specially designed so that they can be seasonally adapted. For example, the shops Valentines section will no longer exist after February 14, and can be altered to accommodate their next seasonal theme.
We also like this tour because we were able to use a very unique alternative to the necessary blurring of faces. Can you see what it is?
Samantha Jackson | Owner | Perfect Moment Florist
“Jo from Striking Faces is very professional and has great innovative ideas to move my business forward with Google. She is friendly and efficient and easy to work with. She is also generous with her advice and time.”
